Board of Directors, Director of Sponsorships

Heather Stoll de Armas is Executive Travel Director at Condé Nast’s Destination and Hotel Division, where she leads brand activations and strategic partnerships across Condé Nast Traveler, Bon Appétit, and Vogue for the Southeast U.S. and Caribbean markets. Based in Miami with Z Media, Heather collaborates closely with destinations and hotels to develop co-op campaigns and integrated marketing initiatives that reach both U.S. and U.K. audiences.

With more than two decades of experience in travel, media, and digital innovation, Heather has held key roles at Condé Nast, including a decade in the Bridal division, where she helped launch Brides.com and shaped its travel strategy. Her career also includes leadership positions at Yahoo!, Crisp Media, Good Housekeeping, and USA TODAY, with a consistent focus on growing travel and lifestyle brands through creative partnership models.

A dynamic speaker and seasoned industry expert, Heather has presented at major travel trade events including ASTA, Cruisefest, and The New York Times Travel Show. She brings a deep understanding of luxury travel marketing and a passion for helping destinations shine on the global stage.