Board Member 2025

An innovative, results-driven executive, John Peters brings decades of experience in travel, tourism, media, and economic development. With a sharp focus on strategic growth, digital innovation, and community revitalization, John has led organizations through transformative phases—securing multimillion-dollar partnerships, rebranding destinations, and launching initiatives that drive both economic and cultural impact.

As Executive Director of the Main Street Business Alliance and the Hackensack Performing Arts Center, John has spearheaded a multi-year district growth strategy that revitalized Downtown Hackensack, combining bold vision with operational excellence. Prior to this, he held leadership roles at USA Today, Wyndham/RCI, and Tripology, shaping strategy and digital transformation across industries.

A successful entrepreneur, published author of Marketing on Main Street, and host of The Main Thing Show podcast, John is a frequent speaker and thought leader who thrives at the intersection of business innovation and community impact.